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General Tips
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Remember not to overdo your makeup for photographs and video. Although
you do need to wear a little more than usual, the key to a natural look is applying layers of the same color to add depth and definition to the
eyes.
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Keep everything matte. Matte shades absorb rather than reflect
light and help minimize shine as well as unflattering little lines and imperfections.
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Blending is especially important because any lines
will be more visible in a photograph.
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Apply plenty of powder since flash photography can also make you
look shiny. Have a powder compact handy for quick touch-ups.
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Concealer should not be too white or light since it will wash
your face out, especially when wearing a white dress.
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Eyelashes, bring them out with an extra coat of mascara, making sure
that every lash is separated, make sure you use water-proof mascara.
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Use an eyelash curler before applying mascara to make lashes look longer
and eyes look bigger.
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If you are wearing glasses, get glare proof lenses.
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Lips also tend to fade away in photography. Use a lipstick in a
shade or two darker than you would ordinarily wear.
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